told with creativity empathy curiosity
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Your Story Kristen Humbert is an artist, deep thinker, storyteller, and tastemaker who has too many ideas and never enough time.
For 15+ years, she’s made her living in marketing and advertising as a copywriter, strategist, and creative partner.
She’s known for her scroll-stopping tactics, emotionally resonant and clever copy, making the complicated simple, and in this new frontier of AI—as a champion of everything that makes us human.
Marketing Consulting
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Campaign & Tactic Concepting
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Content Auditing
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Website Writing
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Content Strategy
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Editorial Calendars
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Scripts (Video, Radio)
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Social Media Advertising
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Voice & Tone Development
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Copy Brand Guidelines
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Sales Materials
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Editing
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Creative Direction
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Experiential Ideation
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Marketing Consulting • Campaign & Tactic Concepting • Content Auditing • Website Writing • Content Strategy • Editorial Calendars • Scripts (Video, Radio) • Social Media Advertising • Voice & Tone Development • Copy Brand Guidelines • Sales Materials • Editing • Creative Direction • Experiential Ideation •
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I love surprising people, bringing them insights and observations that may change their perceptions, and collaborating to create something new.
SHE CAN HELP YOUposition your brand
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she can help youincrease awareness
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she can help youensure your marketing dollars are working for you
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she can help youcollaborate with UX & graphic designers
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Who does she work with?
Kristen’s work has supported a wide variety of industries over the years. Clients include a phone carrier, coffee company, baby brand, estate planner, Cuban restaurant, and a sustainable fashion label (to name a few). It’s not the industry but the type of client that matters.
Will it be a good fit?
Joshua Tree, CA. Shot on film, 2016.
The best collaborations are withAd agencies that need strategic copy or content support
In-house marketers who want to upskill their team or need an outside POV
Freelancers looking for a copy or content buddy
Professionals ready to invest in marketing their business
Or, if you just want guidance on how to work with freelancers or want help getting started as a freelancer, she’s your gal for that, too.
For More Specifics
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For Low Spend, But High ROI
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For Fun
Side Quests
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I like telling stories. I would love to help tell yours.
Want to work together?let’s chat
Share a little about yourself and your project, and Kristen will give a quick overview of a suggested approach, her rates, and upcoming availability.